The final two weeks in June sees the crème de la crème of British society descend upon the hallowed grounds of the All England Club to gawp at the lucky anointed few gracing the 74 seats that make up the Royal Box at Wimbledon…and to watch a little tennis too. Under sunshine and, more often than not, a multitude of downpours, the best of the ATP and WTA tours such as Rafael Nadal, Maria Sharapova, Andy Murray, Serena Williams and Roger Federer battle it out on the courts. While play goes on, a feast of indulgence takes place, with around 282lb of strawberries consumed and 17,000 liters of champagne purchased throughout the fortnight. To honor the start of the world’s greatest tennis championship, NOWNESS commissioned Barcelona-based design and multimedia communication studio Tigrelab, who have already wowed the online world with The ABC of Architects, to create their own tribute to the glitz and glamor that will be unleashed in southwest London for the next fortnight.