Adam Kimmel’s fall 2009 collection was as American as they come, with its classic workwear shapes, thick corduroys and stars-and-stripes prints. It seems natural a natural evolution, then, that he’s turned to another the Wild West as inspiration for his spring 2010 collection, and the accompanying short film, The Cowboy in the Continental Suit. Directed by Meredith Danluck, the film features champion bull-rider Rocky McDonald, who amply demonstrates the hardiness of his Adam Kimmel suit by taking it out on a wild bucking bronco ride.