There aren’t many people who you’d endure several flights, two long train journeys, exceedingly early wake-up calls and a soggy McDonald’s hamburger dinner to spend one minute with—but that’s how powerful the pull of fashion legend Karl Lagerfeld can be. And that pilgrimage is exactly what director Malcolm Venville undertook for a brief encounter with the Chanel and Fendi designer, artist, photographer and one-man cultural phenomenon in St. Moritz in February, where the polymath was revealing an exhibition at Galerie Gmurzynska. The series featured Lagerfeld’s new set of fire etchings on glass—based on portraits of his muses such as Theophilus London, Freja Beha Erichsen and Aymeline Valade—and evolved the Kaiser’s extraordinary photographic legacy, which has yielded not only a multitude of ad campaigns, but also groundbreaking books like The Metamorphosis of an American and The Beauty of Violence, both of which distilled the model-to-muse relationship, focusing respectively on male faces Brad Koenig and Baptiste Giabiconi. Navigating the alpine VIP frenzy, filmmaker Venville came straight up against the unrealistic expectations of the Kaiser’s media and creative schedule. Hence he delivered just one potent question, appealing to Lagerfeld’s savoir faire. “To borrow from Hamlet,” says Venville, “brevity is the soul of wit, and he couldn’t be more interesting in that respect.” The director would know, having helmed the films 44 Inch Chest starring John Hurt and Ray Winstone and Henry’s Crime with Keanu Reeves. “I felt there was a lot of power in his answer,” he says of Lagerfeld. “It’s all about the artistic process being intuitive and spontaneous.”