‘Depressed little rich kids’ are exactly what French designer Henry Levy had in mind when he debuted his unisex street label, Enfants Riches Déprimés, in late 2012. The response reached Hollywood: high-profile misfits from Miley Cyrus and Jared Leto to Courtney Love and Frances Bean Cobain endorsed the sentiment, using Levy’s monochrome tees to make their own ironic statement (more often than not on Instagram).

For Levy, a designer with fine art training, it’s the power of clothes to tell stories and embody “tattered badges of honor” that drives the label, along with an equal measure of the DIY punk spirit pioneered by Richard Hell and Malcolm McLaren. To showcase its spring/summer 2016 outing, Enfants splices together closeups of skin, honey, concrete and fern to create the suitably capricious and moody short. The irreverence is not lost, of course, with the protagonist wearing a hand-painted tee that spells out “Frozen.” Truly a label made for un-ironic worship.