Under the canopy of Sir Norman Foster’s steel lattice roof, Alice Temperley and her husband and business partner Lars von Bennigsen marked the label’s tenth anniversary with a fall 2011 runway presentation at the British Museum. Filmmaker Marcus Gaab captured model Roos Van Montfort's final pre-show fitting at the pair's Notting Hill studio in today’s film for NOWNESS. “It’s better to solidify your roots,” the designer explains of her decision to eschew New York in favor of returning to London Fashion Week. Models descended from stairs on either side of the museum's Great Court, in looks inspired by the beadwork and carved ivory handles of a Venetian fan, including an elegant strapless black gown punctuated by a nude lace-printed fishtail and a ruffled 40s-inspired cranberry dress nipped at the waist by a leather belt with silver chain detail. Hair stylist Panos Papandrianos and makeup artist Gucci Westman kept things simple and natural. “I wanted it to unfold a picture of the last ten years—of what our strengths are,” Temperley explains.  "I didn’t know anything when I started. I learned everything the hard way, and I now feel that we’ve got something that we can start to build upon.” In September, Rizzoli will publish True British, a book that draws on sketches, catwalk images and campaigns to document the brand’s decade in fashion.

To see Facehunter's photos from the post-show celebration at private members haunt the Groucho plus images from our own LFW party at St Martins Lane Hotel click here.