The interactive film can be viewed here.

Your keystrokes guide Mirte Maas’ epic strides through a series of psychedelic landscapes in Barnaby Roper’s user-controlled fashion experience. As the Dutch model marches, new digital sound, image and effects create 26 distinct and immersive environments, from a high-definition forest and a space-age desert landscape to kaleidoscopic moving collages. 

Each one corresponds to its own letter on your laptop or desktop keyboard, while mobile device users can enjoy the journey in a specially tailored short film. The innovative piece marks a new level of complexity for the New York–based director, whose previous experiment on NOWNESS saw model Iris Strubegger multiply on screen as visitors’ commands combined to form a dark visual symphony. To create the mesmerizingly addictive Mirte, Future Catwalk, Roper collaborated with Tristan Bechet to compose a hypnotic, driving score that morphs to keep time to Maas’ motion. The model kept a steady pace on a treadmill for the better part of two shooting days, wearing boots by Rick Owens paired with pieces from Givenchy and Christopher Kane by stylist Tony Irvine. “I like the playfulness and the air of discovery; I like that the viewer has the choice and that I am not dictating to them how they should view it,” says Roper. “Most of all, I like the possibilities of where interactivity could and will go in the future.”