Depicting a zombie invasion led by the old synthetic clothes still haunting the planet, Woolmark builds a sense of unease around the environmental impact of synthetic fibres for short film Wear Wool, Not Waste. Exploring the dark reality that every synthetic garment ever made still exists in some form, the film launches Woolmark’s latest global brand campaign of the same name, heroing wool’s benefits as natural, renewable, biodegradable, and the world’s most recycled apparel fibre.

At a time when legislative changes are being introduced to curb the rise in throwaway fashion culture – driven by cheap, synthetic clothing – Woolmark captures the public as they take shelter from the ghosts of discarded clothing, likely to survive in landfills for more than 200 years. Positioning wool as a key solution to the fashion industry’s sustainability challenges, Woolmark promotes a positive alternative within an ominous message for the future, envisioned through cinematic means.