Model Molly Smith finds herself trapped in a never-ending outfit change, wrapped up in various pieces from Miu Miu, Meadham Kirchhoff and Alexander McQueen in today’s kinetic fashion film shot by Joshua Stocker and styled by NOWNESS regular, Agata Belcen. “I wanted to create a film that felt seamless, without the cuts interfering with the experience,” explains Stocker of his first fashion film, set to music by London-based indie pop act, Scanners. “Collaborating with a stylist, we worked out how each piece integrated into the narrative, whether it is a dress that falls to the floor, or a skirt which is pulled up to reveal a new outfit.” The award-winning director is a graduate from London’s Chelsea College of Art & Design and is noted for his visual effects-laden work, including music promos for Skream and Gem Club, alongside a 3D data art film with Google Creative Lab’s Aaron Koblin. 

Additional credits: Makeup by Celia Burton at CLM. Hair by Yoshitaka Miyazaki at Untitled Artists London.