Traditional fireworks, fairground rides and giant bubbles blend with club-style dancing in filmmaker Tabitha Denholm’s exuberant video shot during Barcelona’s La Mercè fiesta. “When I was modeling, I was sent there alone on a job while the festival was going on,” explains Denholm of her fascination with the series of explosive and colorful events. “It was quite a Lost in Translation experience and I wanted to recreate that in a filmette.” In addition to making videos for bands such as Florence and the Machine and Ladyhawke, and fashion labels including Markus Lupfer and Tory Burch, Denholm has traveled the world DJing at festivals as part of the duo Queens of Noize. For this shoot, she was accompanied by a skeleton crew of producer Laura Coulson, stylist Madeleine Østlie and 18-year-old Danish model Sylvester Ulv, who has recently appeared in editorials from Dazed & Confused and i-D. The annual Catalan carnival has been celebrated each September since the Middle Ages and was made an official city holiday in 1871; it showcases local entertainment from parades of papier maché giants (gegants I capgrossos in Catalán) and local folk dance (sardana) to a pyrotechnic display by individuals dressed as devils that run through the crowd (correfoc). Denholm has used her cut-and-paste background as a DJ to good effect: her young male protagonist frolics in a medieval rave to "Sandstone" by the San Francisco-based Tamaryn. “This one is a bit of a mash-up,” she says of La Mercè. “All the Catalan traditions were bundled together after Franco, so it's got many different elements aesthetically.”