Chinese model Wu Ting Ting lip syncs to an opaque cover of Sinead O’Connor’s Prince-penned “Nothing Compares 2 U” while wearing a sequined gown emblazoned with a deliberately misspelled shampoo logo in this new video from Shanzhai Biennial. The New York-based artist trio, comprised of Cyril Duval, Babak Radboy and stylist Avena Gallagher, has described itself as a “multinational brand posing as an art-project posing as an multinational brand posing as a biennial.” Taking inspiration from China’s infamous and rich culture of “Shanzhai” imitation goods—faking products from supermarket stock to high-end luxury items—the project seeks to liberate branding from the obligation to make a sale. “Selling things is always a drag on the aura of a brand,” says Radboy, who also works as Creative Director of Bidoun magazine. For ProBio, a group show curated by Josh Kline as a part of this summer’s large-scale Expo 1: New York at MoMa PS1 that is dedicated to the theme of “dark optimism”, he and Duval, who has exhibited internationally under the moniker Item Idem, reached out to Helen Feng of the Beijing musical act Nova Heart (the “Debbie Harry” of China, as she’s been called) for the Chinese rendition of O’Connor’s 90s classic, which they adapted from an amateur online production. “The relevance of the song is right there in the title,” says Radboy. “We were searching desperately for a version in Mandarin and finally found a recording on an obscure and outdated Chinese social networking site by a pretty busted looking queen in his 40s—so there are four levels of separation there.” The result couldn’t be truer to the illogical form embodied in Shanzhai products. “It’s a very Shanzhai production!,” says Duval.

ProBio, part of EXPO 1: New York, is on view at MoMA PS1 through September 2, 2013. L.E.D. technology courtesy of Gordon Lights,