To celebrate the release of its fastest-ever shoe, the Cloudflash, Swiss brand On enlisted British athlete Chris Thompson to star in an emotive account of how years of hard work culminate in those few moments that matter. 

Selected for embodying the brand’s status as a hard-working underdog—having quickly secured itself as the fastest-growing sports brand in the world—Thompson is captured here by British director Thomas Bryant in a montage of career-defining moments, from being cheered on by his father while running against a young Mo Farah, to standing proudly on the winner’s podium at the European Athletics Championship.