“It’s somewhere between reality and fiction," says Mathias Augustyniak of M/M (Paris) regarding Vanessa Paradis’s “Mi Amor,” the new music video for the elfin singer, model and actress. Augustyniak and Michael Amzalag (the other half of the acclaimed graphic design studio), were first introduced to the French songstress by producer Benjamin Biolay, who worked on Paradis’s new album, Love Songs. Here the pair take us on an illustrative journey of their creative process. “It’s extremely precisely written and mathematically planned, and can ultimately nourish a project," says Augustyniak of the methodology, which includes rendering their signature graphic aesthetic into the multiple storyboards they archive in their studio. Since crossing paths at Paris's Les Arts Décoratifs school, the pair have worked as art directors on innumerable fashion, art and music projects, incorporating typography, print, illustration, photography, film and interior design. Envisioning their commissions as “conversations,” M/M (Paris) previously shot Björk’s acclaimed video for “Hidden Place,” co-directed with Inez van Lamsweerde and Vinoodh Matadin. Next up for Augustyniak and Amzalag is a book collection of archives from 2001 paying homage to films, published by Taschen.