Filmmakers Joe Wheatley and Adam Jones delve into the resurgent art of painting signs and lettering for buildings and billboards:

"Once commonplace, particularly in the USA where modern branding was born, sign painting was by nature a folk art rather than a fine art. Its practitioners were blue-collar craftsmen, more akin to carpenters than sculptors. The required skills could take years to master and so a strong tradition of apprenticeship and tutelage developed within the craft. 

"The introduction of mechanised and computerized printing marked a decline in the sign painting industry and over the course of two decades, since the introduction of vinyl printing in the 1980s, the craft became a niche art form. The industry was rendered almost extinct but a few dedicated practitioners continued to pursue the craft regardless. Mike was one of those, having taken up sign painting as a kid during the heyday of painted advertising, he saw it through the decline and on to where it is today."