“LA is a sunny place for shady people,” says singer-songwriter Lawrence Rothman, describing today’s promo for his entrancing, entropic debut single, “Montauk Fling.” Shot in LA’s foremost den of glamour and vice, the Chateau Marmont, the video is the dark brainchild of artist and filmmaker Floria Sigismondi, whose past projects include 2011 feature The Runaways and a long list of ingenious, era-defining music videos for the likes of Björk, Marilyn Manson and David Bowie—she directed his recent video for “The Next Day,” starring Gary Oldman and Marion Cotillard. Released on June 20, “Montauk Fling” is not only Rothman’s debut single, it’s also the first 7-inch to be released on Sigismondi’s own label, Mama Roma, which she’s launching as a platform to put out undiscovered new music. Rothman describes Sigismondi’s visuals as “a spew of consciousness about a messy love triangle,” the director having cast the singer as a deranged Elizabeth Taylor, stuck, as she puts it, in a “tragic parallel reality where the character’s hunger descends into madness.” Far from taking his role lightly, Rothman spent hours prior to the shoot watching Who’s Afraid of Virginia Woolf and Francis Ford Coppola’s Dracula on loop to fully prepare himself. The backing dancers were choreographed on set with no rehearsals, and ended up drawing a little upon the spirit of the Chateau, says Sigismondi, “like haunted spirits roaming its halls.”