“When I was a kid there were a lot of custom cars made for bands or television shows: The Pink Panther andThe Monkees had incredible vehicles,” says Roman Coppola, whose Special Projects division of the Director’s Bureau created this thrillingly lurid video for “Sexercize,” co-starring a bespoke Maserati. “I thought to myself: ‘I’ll make a custom car for Kylie.’” The homage to Kenneth Anger’s 1965 short Kustom Kar Kommandos makes up just one facet of an ambitious multimedia hub built by Chandelier Creative, who continue the pop queen’s long-held campaign of constant reinvention with an array of different digital responses to the latest single from her 12th studio album, Kiss Me Once. “We were speaking to Kylie while she was recording the album, and we knew she was inspired by a particular time and aesthetic: late 1970s/early 1980s French Vogue with a bit of an Olivia Newton-John or Jane Fonda aerobics fashion filter,” says Chandelier Creative Director Richard Christiansen. “She explained that what she wanted was ‘naughty, but with a wink,’ and I started thinking about vintage Pirelli Calendars.’” Chandelier commissioned Jean-Paul Gaultier to make an animation with Mat Maitland, asked the artist Reilly to design animated GIFs of Dolce & Gabbana looks, and put together a film with National Geographic spotlighting animal mating rituals. The question they asked each collaborator, who also include illustrator Hattie Stewart and platform VFiles, was this: “How do you sexercize?” The answers are revealed here, but before you go, let Kylie give her two cents: “It is racy but above all fun, and can 'be' whatever you want it to be,” she says. “If you're old enough to be a VHS generation kid, you will probably manifest your own workout video in your head after one listen—lycra is optional!”

Kiss Me Once is available now.