Cheerleaders gyrate to the blistering garage rock of Hanni El Khatib's “Pay No Mind,” produced by lead singer of The Black Keys' Dan Auerbach in his Nashville studio. The video is directed by Simon Cahn, who in 2011 collaborated with Spike Jonze and Olympia Le-Tan on a witty, stop-motion romance set in a Paris bookshop. “Simon has a very specific type of humor that he always injects in his work. I like it when creatives don't take themselves too seriously,” says El Khatib of his longstanding collaborator. “I'd say it's all about having fun,” says Cahn. “The idea for this video was to go for the opposite of rock 'n' roll imagery. I really wanted to do something unexpected for Hanni.” While filming may have been fun, making his second album Head in the Dirt with Auerbach was a decidedly more bacchanalian experience: “During the recording of album track 'Nobody Move,' Dan and I lit the Hammond organ on fire, while keyboard player, Bobby Emmet, ripped his final solo on the track,” says El Khatib. “I think the best place to listen to it is in a Mazda Miata with the top down, naked and sucking on a piña colada.”