London-based Director Jacob John Harmer talks about his portrait of rap superstar A$AP Rocky:

“This film captures the moments between shooting a magazine cover story overnight in east London and although tired, Rocky was sharp as a razor with his reflections. We thought he’d be up for a laugh and weren't disappointed with his off-the-cuff remarks which had the crew in stitches throughout—so much so I think you can actually hear some of them laughing on the recordings.

“He exudes eloquence, but also a humbleness and warm charisma which made everyone on set feel like his friend. He’s ridiculously handsome in person and has a clear understanding of the relationship between clothes and motion. His deft movements generated killer shot after killer shot.”