Fast-forwarding to a dystopian future where time is precious, silence is rare and true affection a luxury, illustrator Margot Bowman animates the extroverted, energetic Christmas decorations that she imagines will join us for the holidays several decades from now. At just 23 years old, Bowman counts fashion and beauty brands such as Kiehl’s, Alexander McQueen and Rupert Sanderson as clients and has also collaborated with the British Fashion Council as Creative Director of The Estethica Review, a magazine released during London Fashion Week to promote ethical fashion and design. In this first installment of a three-part, animated series, we are introduced to the ‘Huggeration’, an outgoing bauble that senses when people in the room feel lonely, and responds with TLC. We also meet the well-intentioned ‘Shshhhhhhh’, which collects negative noise and energy that may threaten to ruin Christmas. Working with animator Andy Baker, Bowman enlisted the musical talents of songwriter Kai Fish to create a space-age soundtrack for the festive films.
Check back tomorrow for Part Two, and a behind-the-scenes look at Bowman's animated magic.