New York-based Apparatus explore their latest collection, ACT III, in this new film from director Matthew Placek and the design brand’s creative director Gabriel Hendifar. Mining his cultural history as a first-generation American of Iranian heritage, Hendifar explores moments of intersection between Iran and his American upbringing, when the culture of his family is experienced as idealised memories within an imaginary space. Drawing on the voice of his mother, who sings in Farsi, Hendifar unpacks the complex emotions of those who seek to reclaim their cultural histories.